uWatch

safe_imagewfsdfcThe latest Bharti Axa Life Insurance Advertisement is one of the few advertisements which doesn’t give me the instant need to switch the channel.

It shows a situation where a hapless customer goes to the Insurance Office and is made to run around to get the various documents photocopied, and attested etc. After sweating it all out, he’s asked to visit again as the office closes at 5pm. With the catchy,  “Aap Yahaan Aaya Kisliye” song  playing in the background,  the ad draws instant empathy since the viewer easily identifies with it.

Bharti-AXA-LifeNext, the ad promises promptness and commitment as the agent awaits the arrival of the man at his own home. The ad is directed at reducing the skepticism with which today’s consumers look at products and promises. An extremely creative, and powerful way to convey the message across.

I would say Kudos to the Creative Team behind this!

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