Advertising – A new perspective

Some people keep groaning that these so-called 30 seconds keep breaking the flow of movies, and the nail-biting elimination rounds of reality shows. Several others fume as to why they have to see a beautiful young lady coming out of a bathtub with a soap guaranteeing to make your skin as smooth as silk just when they hear of a terrorist attack wrecking havoc. Yet others crib that the print media doesn’t lag behind as they keep running into pages peddling lotions, clothes and what not while checking out new magazines and daily newspapers. A few have even stopped subscribing, complaining that magazines have more space for glossy advertisements.

But I, thank the advertising fraternity for these advertisements. Apart from the obvious benefits like generating employment, educating people about new products plus their services, and bringing out creativity, imagine where we would be if not for these commercial breaks? Our chores would remain unfinished; meals half-cooked or worse uncooked! Shouldn’t we be actually thankful to these ads which keep jumping onto our television screens every other minute, for safeguarding our health? If it weren’t for these exasperating advertisements, would we get up halfway through programmes and get our stipulated 6-7 hour sleep? We wouldn’t.

We will start watching whole programmes and be deprived of essential rest. These ads are also one of the reasons why we see kids indulging themselves in outdoor activities and challenging board games instead of watching Shah Rukh Khan uncle asking a few questions between ads. They have already gathered that they are ‘tez’ than ‘paanchvi pass’. Also, we would never have glossy papers to line our shelves. And, when these ads eventually force us to stop buying magazines, imagine the money we would be saving. Had they not been there every time we are sitting in front of the television screen, urging us to take a break we would have become couch potatoes in no time. We owe them a big one for saving us from self-destruction.


Titanic memorabilia

The Titanic may have sunk almost a century ago but bits and pieces from the wreck are still being recovered. The latest find is an unused lifejacket from the doomed ship, which is to be auctioned off. Though stained and torn, the cork-filled jacket is mostly intact and is said to be have found by a farmer near the Halifax coast. It is estimated that the life preserver will sell for $40,000 but another had been sold for $60,000 last year. According to a specialist, the cork that filled the jackets was so heavy that many survivors broke their jaws when jumping from the ship.

Amazing Facts!

Did you know these amazing facts about our human body? I was shocked to know when I heard it for the first time. I am sure you will also feel the same if you go on and scroll down.

The average human body holds enough sulphur to kill all the fleas on an average dog; potassium to fire a toy cannon; carbon to make 900 pencils; fat to make 7 bars of soap; 10 gallons of water and phosphorus to make 2,200 match heads.

Do you have any more to add on to this list? Feel free to do so.

Does good technology lead to bad manners?

True, technology has made a huge impact on our lives but everything it has touched hasn’t changed into gold. One of the things tech-haters always moan about is that how the advent of better technology especially in the field of communications, has led to erosion of basic manners and etiquette. Obviously, Tech-lovers consider this to be complaints from the older generations who are not able to adapt themselves to this new techno age and its terms. As always, the truth lies between the two extremes.

Yes, technology has made the world a global village by helping people to communicate with their dear ones far more easily, but there are times when their users forget the people around them and the basic courtesies. They end up indulging in behaviour which is regrettable later.

Here are a few examples where tech-users tend to commit deadly mistakes:

The plugged ear

Most people have a habit of keeping their ears plugged with their iPods even while traveling with family and friends and then they wonder why everyone is silent around them. They just don’t realize that having your ears glued to the music player is just another way to communicate to others that you don not want to be disturbed.

Gadgets at public places

If I had a rupee for every time I have heard a cell phone ring at a public event, I am sure I would have become a millionaire by now. It is good that you love your phone, but nowadays people tend to keep it in a mode that is designed to disturb everyone watching a particular event. No wonder that referees in matches request the crowd to switch off their mobile phones while the game is on. But as usual this has little effect on the masses, who keep them on to draw attention to themselves while the event is going on.

Butchering Grammar

Though, some educational institutions have accepted SMS abbreviations to be used by students, but there are large sections of the human populations who misinterpret informal messages which often leads to miscommunication galore. I remember hearing an incident regarding a mother who got the shock of her life when her son messaged her that he had received “gr8 grades”. She misunderstood it, and thought her son had got an eighth-level grade and had failed. A little sensitivity and sensibility is all that it takes to avoid these gaffes.